Tuesday, October 25, 2016

More details about Avenged Sevenfold's October 27 live event revealed


Avenged Sevenfold have released more details about October 27 live event.

The band will be pairing with Universal Music Group, along with their Universal-owned record label Capitol Records and VRLIVE. The stream will be accessible through the VRTGO app, which is available for both iOS and Android. Additionally, 50 Samsung Gear VR headsets will be distributed to those in attendance so they can experience the show from the stage rather than the floor.

Michelle Jubelirer, COO of Capitol Records, commented, “We are constantly working to create opportunities for our artists to connect with their fans in new and exciting ways. We’re thrilled to work with Avenged Sevenfold and VRLIVE to bring this unique experience to Avenged Sevenfold fans around the world.”

“VRTGO is a truly immersive and creative platform for our artists to tell their stories and invite their fans around the world to experience live performances and music videos like never before,” added Deborah Hyacinth, Universal Music Group’s SVP of Digital Marketing Innovation, finishing, “We’ve employed state of the art technology to make VRTGO a cross-device platform and home to some of the world’s best VR content.”

VRLIVE founder and CEO Heiner Lippman also weighed in on this event, stating, “We are excited about our partnership with Universal Music Group as it gives us the opportunity to provide the viewing audience with unprecedented levels of access.” He went on to note the impact this has on the future, offering, “Virtual Reality is destined to change the media landscape, which will enable users to not just view entertainment, rather, it allows them to experience it, and VRLIVE will continue to transform how people view and interact with the world around them.”