Friday, October 28, 2016
M.Shadows on fake announcement of the new album: "Me and Chris Jericho were laughing about it the other day"
M.Shadows was recently interviewed by Rolling Stone, you can read an excerpt below.
Your previous label, Warner Bros., announced last week that they'll be releasing an Avenged Sevenfold greatest hits collection in December. Did you move up the release date of The Stage in reaction to that announcement?
No – I learned about the Warner album for the first time last Friday, the same as you. That was a surprise to us, but this whole thing was put into motion back in August. Chris Jericho did a fake [Instagram] post about this album coming out on December 9th, just to throw people off; he and I were laughing about it the other day, because everyone picked up on it like it was fact.
It has been very difficult to do it this way, because we understand that rock fans really want physical releases, as well as digital – they want to buy the CD, they want the vinyl. We originally said, "Just release it digitally. Everybody's got Spotify; everybody's got this streaming service or that." But we realized that it would really upset some fans, so we decided to pull off a release unlike Radiohead, or Beyoncé or Kanye, where there's actually a physical product in stores on Day One. So, props to Capitol for even trying to undertake this thing, especially internationally. It's just insane.