Thursday, December 8, 2016
Synyster Gates about Metallica's "Hardwired...To Self-Destruct" marketing campaign: "We're a little jealous"
In a brand new interview with Ireland's Overdrive, Synyster Gates was asked what he thought of Metallica's idea to produce and release a video for every track on the band's latest album, "Hardwired… To Self-Destruct". He said: "Yeah, that was a stroke of genius. There's nothing like having some healthy competition. We really strive to think outside the box, by taking the standard approach the then twisting it a little all the while trying something new. Then Metallica comes along and just up the bar again with their promo. We're a little jealous. [Laughs]"
He continued: "To be honest, I personally feel that this is a great time within the music industry as it's forcing people to try unorthodox approaches to what is traditionally a tired model. The business model of the past simply does not apply to the way things are conducted these days. Just take bands like Metallica and us also — we are really excited about approaching things from a different angle and not afraid to try different things."