Tuesday, September 25, 2018

M.Shadows: "I want Metal music to be taken seriously in our modern culture"

M.Shadows says that he wants heavy metal music "to be taken seriously in our modern culture."

As streaming continues to eat away at sales, rock and roll has slipped from its place as the leading genre in the country.

While rock is far and away the leader in physical album sales, the genre's portion of audio on-demand streams is dwarfed by hip-hop and R&B. In its annual midyear report, Nielsen Music noted that hip-hop and R&B accounted for eight of the ten most popular artists. Drake and Kendrick Lamar took the top spots.

Asked by Kerrang! magazine for his thoughts on music streaming and how numbers in rock and heavy metal are so low, M.Shadows said: "There is a little bit of tribalism going on within the music industry. We talk to fans all the time that simply want a physical product and don't see the need to move on to more contemporary ways of listening. I respect that more than I did a few years ago. It's not how I see the world, though, and I feel it's one of the reasons rock and metal don't have a spot at the table. But, again, I respect it."

The singer, who said that he "cannot see CDs surviving another two years," continued: "As for me, I want rock music to have a voice. I want metal music to be taken seriously in our modern culture, and to do that, you have to show the world that there are rock and metal bands that can make a significant dent. As of now, that's been a problem for the genre as a whole."



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