Sunday, October 21, 2018

Synyster Gates: "99.9 percent of Avenged Sevenfold's income is generated through touring"


Synyster Gates was recently interviewed by WSOU 89.5 FM. You can read some excerpts below.


On their cooperation with "Call Of Duty": "It started quite a few years ago. The people at Activision were just some of the coolest people of all time. We've been friends with the 'Call Of Duty' folks for some time and it's been really such an honor that they keep bringing us back. We've been into video games and written songs for them and we've haven't blown it. [Laughs] So, we really appreciate it. It's been a lot of fun."

On what comes first: Avenged Sevenfold writing a new song that gets picked up for a video game, or, the band playing the video game and writing a song for it: "Well, they put a lot of trust in us to write while they're creating. We're lucky that this time around the song worked. We sent them a song out of the blue and had a little bit of content, some basic imagery, but really no context. As I said, we're really lucky they trust us and we have a strong relationship there. I think it boils down to the good relationship and the fact that metal music in itself lends itself pretty well to high-intensity games like that and zombies."

On whether Avenged Sevenfold ever has any problems being associated with violent video games: "I don't have any problems with it. It's up to parents to parent at their discretion and it's up to us to write music that we love."

On how Avenged Sevenfold views Spotify in light of rock and metal's lack of popularity in comparison to hip-hop and pop music: "I just think rock music doesn't stream as much as other music, so I think hip-hop and pop is a lot more lucrative for streaming services. I personally don't hate on them for doing smart business. It hasn't affected us. Obviously, we could make more money off of streams than other platforms, but it's our job to write great music that hopefully brings a broader audience to those platforms. I think it will turn around. I really do. I don't think it's a numbers issue — it's a demographic. Fortunately for us, our audience still buys CDs and iTunes. They're kind of newcomers to the monthly subscription-based streaming platforms. Once those things turn around and become ubiquitous in all cultures, you'll see those things turn around and it will be more profitable for younger artists. We're happy, we're good, but the up-and-comer metal band definitely has it a lot tougher than we ever did."

On how much Avenged Sevenfold relies on touring for their primary source of income: "Yeah, that's 99.9 percent of it for us. Unfortunately, you can't download a shirt or live experience. I'm sure that will happen soon. Until it does, we still have a job and we enjoy those things. We're very lucky to be able to play big, successful shows and we don't take it for granted and we appreciate the fans for that."
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